Visiting REAP Delegation Attends Briefing
on US Rice Market Structure in Houston
Pak-Prism Report | Published May 15, 2026
The delegation of Rice Exporters Association of Pakistan (REAP) recently visited Famous Foods Inc. in Houston for a detailed briefing on US rice-market structure.
The visitors were also briefed on consumer preferences, distribution channels, packaging/SKU (stock keeping unit) requirements and retail trends across South Asian, Halal and mainstream food segments.